• Home
  • به‌شی كوردی
  • We are in Facebook
  • About

RaMyAr WeB

we help you www.ramyarweb.co.cc

  • Home
  • PC Downloads
  • Mobile Downloads
  • Video
  • Photos
8/22/2011 07:46:00 pm
Young Investors, are you learning something from coca cola?
Posted by ramyar · 0 Comments in this post
Email This BlogThis! Share to X Share to Facebook

Young Investors, are you learning something from coca cola?

By Martin Gicheru
5
inShare
19Share
0digg
0
Do you believe in the ten bob economy? Most of you would say no, yet you buy the small package of salt when you check into your kitchen and find none. Happens also with credit, when you are run out and your money is in the bank.(Polite way to say you are broke ;) )
Ten bob economy is booming, and
to prove this, we have a very big-recently-gone-international bank, Equity Bank to show. This bank has grown by leaps and bounds from a building society in the early 2000 to one of the biggest in the region. I previously wrote a while back about how coca cola can assist you as you plan your website during and after development.  Now my point was to coca cola and ten bob economy.
I was recently at an ATM queue when i saw this big ad for coca cola 200 ml drink, retailing at 15 bob. Remember when soda was selling at 15 bob? Now there are reasons the prices went up, we are not going to discuss these. The 15 bob bottle it is! Coca cola ensured that you still buy a drink even when you only have 15 bob in your pocket, still sells the bigger packages though.
Coca cola 200 ml bottleThis means they have all levels of affordability in mind, and whatever level you find yourself  in, you will buy something. I write this with intent to communicate to entrepreneurs, mainly techies.
When you are developing your product to push to the masses, you may want to ensure that the product is priced well to ensure you get your margin, while also not chasing away the existing customers.
Picture a situation where you are selling app downloads.  You figure that if the app is good in the app store, like the very successful Angry Birds game, word of mouth and social media is good enough to push sales. When you are targeting the global market you wanna ensure you dont chase half the would-be buyers away by high pricing.
I would rather you class the product you are selling. Just like coca cola did with their small bottle. Create a lite version that has good enough features to attract the good talk, then strike with the greater more priced version with striking features.

Filed Under : Health
About this blogger theme
This blogspot theme one of the first templates I have created. This is free, supported and ready for download. If you have any questions feel free to leave your comment on my weblog. Hope you like it. Enjoy!
No comment yet
Young Investors, are you learning something from coca cola?
    Be the first!
    Add your comment below

Search

New Downloads

Download free BlackDeath Demo 1.01 New Game

Download free Firefox 8.0a2 Aurora / 7.0b1 Beta / 6.0 Final New

Download free Microsoft Security Essentials 2.1.1116.0 New




Fetured Video

Like

We are in facebook

Sponsors

Sponsors

Categories

  • Amazing (2)
  • Documentary (1)
  • Famous People (1)
  • Health (1)
  • help (2)
  • history (2)
  • information (1)
  • news (5)
  • Reports (1)
  • sport (4)
  • tech (2)
  • video (2)

Blog Archive

  • October (2)
  • August (3)
  • April (2)
  • February (4)
  • January (16)

Total Pageviews

Sparkline8,881

Popular Posts

  • History Of Mesopotamai
    Between the rivers: 4500-3100 BC From about 4500 BC there are settlements on the edges of the marshes where the Tigris and the Euphr...
  • (no title)
    The dinosaur route of northwest Patagonia Pay a visit to the dinosaurs at Carmen Funes Municipal Musuem in Plaza Huin...
  • Charles Dickens life
      Charles Dickens  Life Early years 2 Ordnance Terrace, Chatham , Dickens's home 1817–1822 C...
2010 RaMyAr WeB. Powered by Blogger.
Save the King! Pixel Crash blogger template by BTW.